Science

Ultra-Processed Foods (UPFs), rich in sugar, salt, refined carbs and fats, are engineered to stimulate the brain's reward pathways–similar to nicotine and other addictive substances. Their design triggers dopamine release, creating cravings and compulsive eating behaviours independent of hunger. Studies, including one in Nature Medicine (2025), show that UPFs induce dependence-like patterns found in drug addiction, with an estimated 14– 20% global prevalence.

The consequences are grave–rising obesity, diabetes, cardiovascular diseases, depression and cancer. Despite this, food addiction remains unrecognized in medical classifications, delaying policy responses. Urgent measures include front-of-pack labelling, restricting advertisements to children, taxing unhealthy foods, promoting whole foods and regulating industry practices.

A holistic approach combining awareness, regulation and public health nutrition is essential to reclaim control over our food environment and curb the silent epidemic of UPF addiction.